Summary
I am a Technical SEO Specialist focused on solving indexing, rendering, performance, and crawlability issues for complex JavaScript driven websites and large multi domain ecosystems. I’ve worked across crypto exchanges, iGaming platforms, and Web3 products to make SPAs fully crawlable and search friendly using Cloudflare Workers, prerendering pipelines, metadata injection, and architectural improvements.
My background blends SEO, web architecture, and hands on debugging across 200 to 1000+ domain networks. I build SEO systems that improve discoverability, stabilize rendering, and strengthen analytics through GTM/GA4 event modeling. Fluent in English and Mandarin, I collaborate effectively with engineering teams across APAC and globally.
Professional Experience
SEO Project Manager — International & Multilingual SEO at WEEX
March 2026 to Present · Full time, remote · Localisation
Combined localisation project management with technical and international SEO for WEEX’s multilingual platform, turning search issues into actionable content, CMS and product requirements.
- Developed the department’s SEO strategy covering URL structure, metadata, canonicalisation, hreflang and multilingual content discoverability.
- Defined SEO product requirements for Spanish/Portuguese hreflang disambiguation, regional search routing and the /insight content section.
- Automated recurring SEO reporting and task tracking, compiled departmental KPIs, and proposed measurement improvements for organic registrations, deposits and trades.
- Managed translation workflows and localisation quality assurance, coordinating content, product and engineering stakeholders across English and Mandarin speaking teams.
Technical SEO Specialist at NDA Company, Curaçao
Feb 2025 to Present
Joined initially as a technical SEO consultant and transitioned into a hands on specialist role. Work focuses on rendering, crawlability, and indexing improvements across a large multi domain iGaming ecosystem. Support the shift from mobile only architecture to fully responsive SPA/SSR setups, while ensuring search engines receive accurate metadata and structured data.
- Improved crawlability and rendering for 200+ SPA and mirror domains across multiple iGaming brands.
- Used nJS and Cloudflare Workers to inject metadata and structured data, reducing duplication issues.
- Developed GTM containers and custom event tracking to improve behavioural analytics and conversion insights.
- Assisted in building SEO friendly landing page templates for organic acquisition.
- Supported development of a WordPress based CMS to expand search footprint and content velocity.
Technical SEO / Web Architecture Specialist at NDA Company, Curaçao
Jun 2024 to Oct 2024
Worked on technical improvements across a multi brand iGaming platform, supporting SEO, rendering performance, and metadata delivery. Contributed to early architecture planning for a Nuxt based SSR redesign and provided CDN level fixes for bots and crawlers.
- Enhanced crawlability for 1000+ domains using CloudFront/edge metadata injection.
- Documented requirements for a new SEO friendly Nuxt SSR framework.
- Built UTM and channel tracking utilities to improve attribution accuracy.
- Supported SEO strategy during large scale platform changes across multiple markets.
SEO Specialist / Platform Optimization at NDA Company
Nov 2022 to June 2024
Served as the primary SEO specialist for a crypto exchange, improving discoverability and fixing technical SEO issues within a JavaScript SPA environment. Helped transition the platform to a prerendered architecture and built supporting long form content systems.
- Implemented SEO strategy that significantly increased search clicks and impressions.
- Built a WordPress content hub to strengthen long tail search visibility.
- Resolved rendering and indexing issues by implementing prerendering solutions.
- Provided data insights and collaborated with developers (EN/中文) to improve performance and crawler behaviour.
Platform Operations at FameEX
Aug 2022 to Nov 2022
Supported SEO, listings, and communication initiatives for a global crypto exchange. Coordinated listings with major aggregators and contributed to improving search visibility for key pages.
- Secured accurate listings on CoinMarketCap and CoinGecko.
- Supported SEO improvements and link building initiatives.
- Provided EN/中文 communication support during external negotiations.
Sep 2019 to Dec 2019
Worked on marketing and communication projects for blockchain based initiatives, including local currency projects, medical record systems, and IP protection technologies.
- Supported marketing for blockchain based currency and medical record systems.
- Assisted communication strategy for IP protection technology.
- Helped raise visibility for an IPFS based hardware project.
Jul 2016 to Oct 2017
Worked in regulated industrial environments on plant decommissioning projects. Experience includes PPE heavy roles, safety procedures, and hazardous material handling.
- Supported regulated decommissioning and safety processes on nuclear projects.
- Worked in high risk environments requiring strict procedural compliance.
- Completed specialist training in PPE usage and rescue procedures.
Operational Specialist at BAE Systems
Jan 2007 to Dec 2009
Supported manufacturing and assembly processes within defence production lines.
- Operated plant equipment to support material production.
- Assisted in assembly work requiring precision and compliance.
- Maintained documentation aligned with safety and security standards.
