David H. Morton

Technical Director in Blockchain & Digital Currency | Cloud Architecture and Web3 SEO Specialist | Bilingual in English and Mandarin

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Summary

Blockchain Technology Expert and Experienced Operations Manager with over 6 years in the digital currency industry, specializing in Web3 SEO strategy, financial platform development, and user engagement enhancement. I have successfully led projects that exponentially increased search clicks and vastly increased platform traffic. Being fluent in English and Mandarin, I am skilled in cross-cultural communications and technical team coordination. My experience in different cultures like Taiwan and the UK makes me adaptable and open to opportunities anywhere globally.

Professional Experience

Product/Operations Manager at a Chinese iGaming Company

Jun 2024 - Oct 2024

iGaming operation with 6 products in the 'provably fair' gaming sector with over 1000 domains and $100M annual revenue. I implemented new crypto gaming products like "Trading" and "Up/Down," optimized bot crawl response by injecting metadata at the edge to 1000+ hosts using CloudFront Functions, and led the design of a responsive Nuxt SSR framework for improved SEO. I also developed 2 bespoke UTM link channel conversion tracking tools for the marketing and sales departments. Additionally, I designed the economic model for the company's crypto token and contributed to executive decisions on crypto market strategy, supplier partnerships, and integrations in gaming, fiat/crypto payments, and AI.

  • Tripled web traffic to the main product hostname within three months.
  • Optimized site crawl of 1000+ domains using CloudFront Functions.
  • Wrote the specification for an SEO friendly Nuxt framework.
  • Tokenomics Lead, qualified partnerships and suppliers.

Operations Manager at 8V Global

Nov 2022 - June 2024

As the Operations Manager at 8V Global since November 2022, reporting directly to the CEO, I lead a range of strategic and operational initiatives. My responsibilities include data analytics, optimizing our web platform and app, and liaising with developers—in Mandarin—to ensure implementation of technical enhancements. I pioneered the transformation of our platform from a single-page application to a pre-rendered SPA, supplemented with a WordPress learning center, significantly advancing the exchange's SEO and user experience. This, along with my knowlege of security protocols and regulatory compliance, was instrumental in platform growth and data-driven decision-making at the executive level.

  • Created SEO strategy that quadrupled search clicks and increased impressions tenfold.
  • Engineered a WordPress extension and content plan to supplement our SPA webapp.
  • Solved rendering issues and implementing pre-rendering that boosted SEO.
  • Key role in projects directly contributing to platform profitability.

Platform Operations at FameEX

Aug 2022 - Nov 2022

At FameEX, I used my skills to drive marketing and communication strategies, enhancing platform visibility. My role entailed crafting SEO-optimized content, managing social media campaigns, and overseeing cryptocurrency listings. I established key partnerships with CoinGecko and CoinMarketCap and led link-building initiatives to improve our SEO standing. Additionally, I represented FameEX in negotiations with KYC providers and other service vendors to secure and maintain platform operations.

  • Succeeded in having FameEX listed on Coinmarketcap and Coingecko.
  • Lead communications and negotiations with third-party industry platforms.
  • Advanced SEO enhancements and link-building initiatives.

Marketing Executive at Digital Treasury Corporation (DTCO)

Sep 2019 - Dec 2019

At DTCO, my marketing initiatives played a crucial role in promoting cutting-edge blockchain projects. I was responsible for strategizing and executing marketing efforts for diverse projects including Taocoin, a local currency initiative for Taiwan's indigenous tribes; a blockchain-based medical records system designed for hospitals; a novel IP protection system for pharmaceutical drugs; and Itera, a hardware solution enabling revenue through IPFS file sharing.

    • Orchestrated Taocoin's marketing campaigns, helping cultural and economic growth.
    • Devised marketing for a pharmaceutical IP protection system, focusing on innovation and security.
    • Amplified Itera's market presence, demonstrating its capacity for user-generated revenue through IPFS.

Operational Specialist at Altrad-Hertel

Jul 2016 - Oct 2017

During my time as an Operational Specialist with Altrad-Hertel, I was on a team engaged in the decommissioning of the nuclear reactor and boiler houses at Hinkley Point A Station, as part of a Magnox project. My work entailed donning a full-body suit and powered respirator for protection while working at heights and confined spaces to inventory and stabilize hazardous materials.

  • Performed critical safety roles in the decommissioning of nuclear reactors, ensuring safety and compliance.
  • Managed asbestos removal and radiation safety within highly regulated decommissioning protocols.
  • Took Specialized training in the use of PPE and rescue procedures to maintain an accident-free workplace.

Operational Specialist at BAE Systems

Jan 2007 - Dec 2009

I functioned in a junior capacity at BAE Systems, where I operated plant machinery for the manufacture of various defense-related materials. My role involved adhering to strict safety protocols while handling sensitive components used in advanced military technology. Additionally, I worked on assembly processes for the defense sector, requiring a high degree of precision.

  • Operation of chemical reactor equipment producing defense materials.
  • Assembly of key military components, upholding strict quality control measures.
  • Maintained records and carried out procedures in line with security regulations.

Personal Projects

Cryptocurrency Project Founder

Nov 2020 - Present

Since November 2020, I developed and issued cryptocurrency tokens across various blockchains, including BCH, Ethereum, and Binance Smart Chain. My flagship project involved developing a token for a prominent YouTuber on BSC, where I managed everything from development to community building. Additionally, I've launched my own projects on SimpleLedger and Ethereum, one of which achieved a market cap in the millions. My role as founder encompassed coding, project management, and establishing an NFT storefront where tokens could be exchanged for NFTs, creating a tokenomic ecosystem.

  • Initiated and led multiple cryptocurrency token projects, overseeing the full lifecycle from concept to launch.
  • Developed smart contracts using Solidity, and web3.0 sites with ethers.js.
  • Launched a successful NFT campaign, integrating with the token economy.

Founder of Eastlondonmanwithavan.com

February 2013 - Present

Founded in February 2013, Eastlondonmanwithavan.com began as a local removals service in London and quickly expanded to a fleet of three vans, servicing residential and commercial needs. The company pivoted to handling logistics for film equipment. We were the first removals company to accept Bitcoin as payment, a move that got attention in the Evening Standard. My role encompassed business development, operations management, and integrating solutions to align with the market.

  • Launched and scaled a removals business from the ground up, expanding into the film industry logistics sector.
  • Pioneered cryptocurrency adoption, enhancing brand visibility.
  • Leveraged strategic marketing and service excellence to build a business with a first year turnover of £125k.

Education

University of Birmingham

Political Science and Government, Jul 2012 - Jul 2015

National Taiwan Normal University

Mandarin Chinese, Jun 2010 - Jun 2011

Skills

Industry Knowledge

  • Cryptocurrency & Blockchain
  • Financial Analysis in Blockchain Contexts
  • SEO & Digital Marketing
  • iGaming

Tools & Technologies

  • HTML/CSS/JavaScript: Front-end development
  • Full-Stack Development
  • AWS: Cloud services and deployment
  • Ollama, Langchain, open source LLMs

Professional Competencies

  • Cross-Cultural Communication: Fluent in English and Mandarin
  • Strategic Leadership: Leading teams towards organizational goals

Analytical Skills

  • Data Analysis: Interpreting complex data sets
  • Performance Reporting: Informing strategic planning

Languages

  • English
  • Chinese
  • Malay