Summary
I am a Technical SEO Specialist focused on solving indexing, rendering, performance, and crawlability issues for complex JavaScript-driven websites and large multi-domain ecosystems. I’ve worked across crypto exchanges, iGaming platforms, and Web3 products to make SPAs fully crawlable and search-friendly using Cloudflare Workers, prerendering pipelines, metadata injection, and architectural improvements.
My background blends SEO, web architecture, and hands-on debugging across 200–1000+ domain networks. I build SEO systems that improve discoverability, stabilize rendering, and strengthen analytics through GTM/GA4 event modeling. Fluent in English and Mandarin, I collaborate effectively with engineering teams across APAC and globally.
Professional Experience
Technical SEO Specialist at NDA Company – Curaçao
Feb 2025 – Present
Joined initially as a technical SEO consultant and transitioned into a hands-on specialist role. Work focuses on rendering, crawlability, and indexing improvements across a large multi-domain iGaming ecosystem. Support the shift from mobile-only architecture to fully responsive SPA/SSR setups, while ensuring search engines receive accurate metadata and structured data.
- Improved crawlability and rendering for 200+ SPA and mirror domains across multiple iGaming brands.
- Used nJS and Cloudflare Workers to inject metadata and structured data, reducing duplication issues.
- Developed GTM containers and custom event tracking to improve behavioural analytics and conversion insights.
- Assisted in building SEO-friendly landing page templates for organic acquisition.
- Supported development of a WordPress-based CMS to expand search footprint and content velocity.
Technical SEO / Web Architecture Specialist at NDA Company – Curaçao
Jun 2024 – Oct 2024
Worked on technical improvements across a multi-brand iGaming platform, supporting SEO, rendering performance, and metadata delivery. Contributed to early architecture planning for a Nuxt-based SSR redesign and provided CDN-level fixes for bots and crawlers.
- Enhanced crawlability for 1000+ domains using CloudFront/edge metadata injection.
- Documented requirements for a new SEO-friendly Nuxt SSR framework.
- Built UTM and channel-tracking utilities to improve attribution accuracy.
- Supported SEO strategy during large-scale platform changes across multiple markets.
SEO Specialist / Platform Optimization at 8V Global
Nov 2022 – June 2024
Served as the primary SEO specialist for a crypto exchange, improving discoverability and fixing technical SEO issues within a JavaScript SPA environment. Helped transition the platform to a prerendered architecture and built supporting long-form content systems.
- Implemented SEO strategy that significantly increased search clicks and impressions.
- Built a WordPress content hub to strengthen long-tail search visibility.
- Resolved rendering and indexing issues by implementing prerendering solutions.
- Provided data insights and collaborated with developers (EN/中文) to improve performance and crawler behaviour.
Platform Operations at FameEX
Aug 2022 – Nov 2022
Supported SEO, listings, and communication initiatives for a global crypto exchange. Coordinated listings with major aggregators and contributed to improving search visibility for key pages.
- Secured accurate listings on CoinMarketCap and CoinGecko.
- Supported SEO improvements and link-building initiatives.
- Provided EN/中文 communication support during external negotiations.
Sep 2019 – Dec 2019
Worked on marketing and communication projects for blockchain-based initiatives, including local currency projects, medical record systems, and IP protection technologies.
- Supported marketing for blockchain-based currency and medical record systems.
- Assisted communication strategy for IP protection technology.
- Helped raise visibility for an IPFS-based hardware project.
Jul 2016 – Oct 2017
Worked in regulated industrial environments on plant decommissioning projects. Experience includes PPE-heavy roles, safety procedures, and hazardous-material handling.
- Supported regulated decommissioning and safety processes on nuclear projects.
- Worked in high-risk environments requiring strict procedural compliance.
- Completed specialist training in PPE usage and rescue procedures.
Operational Specialist at BAE Systems
Jan 2007 – Dec 2009
Entry-level role supporting manufacturing and assembly processes within defence production lines.
- Operated plant equipment to support material production.
- Assisted in assembly work requiring precision and compliance.
- Maintained documentation aligned with safety and security standards.